About the course

All organizations need a clear vision and compelling values to work from. This seven video series walks through the steps of how to know and live out the “why” of your organization. Use the included workbook to help you contextualize and apply the concepts to both you as a leader as well as your organization.
A Course Preview and Cover of The Prioritized Leader - Purpose Module

Assignment Content

  • 1

    Module 1 - Purpose

    • Introduction

    • Session 1: The Opportunity to be a Purpose-Driven Company

    • Session 2: Key Components of a Purpose-Led Organization

    • Session 3: The Brand is your Guide

    • Session 4: Brand Problems and Pitfalls

    • Session 5: Walking it Out - From Brand Concept to Customer Focused

    • Session 6: Reflect and Discuss with Others

    • Session 7: Action Plan