About the Course

All organizations need a clear vision and compelling values to work from. This course walks you through the steps of how to know and live out the “why” of your organization. Use the included workbooks to help you contextualize and apply the concepts to both you as a leader as well as your organization.
Night Sky with a Countdown

Course curriculum

  • 1

    Module 1 - Purpose

    • Introduction and Workbook

    • Session 1: The Opportunity to be a Purpose-Driven Company

    • Session 2: Key Components of a Purpose-Led Organization

    • Session 3: The Brand is your Guide

    • Session 4: Brand Problems and Pitfalls

    • Session 5: Walking it Out - From Brand Concept to Customer Focused

    • Session 6: Reflect and Discuss with Others

    • Session 7: Action Plan

  • 2

    Module 2 - People

    • Introduction and Workbook

    • Session 1: Taking Ownership

    • Session 2: Frameworks for Finding and Retaining the Right People

    • Session 3: Calibrating Invitation/Challenge to Bring out the Best in Others

    • Session 4: Owning & Assessing My Weaknesses

    • Session 5: Walking it Out - Opportunities for Growth

    • Session 6: Implementation Ideas & Best Practices

    • Session 7: Discussing with Others, Wrap-up & Next Steps

  • 3

    Module 3 - Pace

    • Introduction and Workbook

    • Session 1: Overview

    • Session 2: Rhythm Essentials of Great Companies

    • Session 3: The Negative Effects of Overswinging

    • Session 4: The Organizational "Tick/Tock" Schedule

    • Session 5: Problems & Pitfalls of an Unhealthy Pace

    • Session 6: Personal Reflection and Team Discussion

    • Session 7: Action Plan

  • 4

    Module 4 - Perception

    • Introduction and Workbook

    • Session 1: The World of Innovation

    • Session 2: Engaging the Innovation Loop

    • Session 3: Living and Leading on the Edge

    • Session 4: Pioneers & Developers - Keys to Success

    • Session 5: Discussing with Others

    • Session 6: Your Action Plan

  • 5

    Module 5: Profit

    • Introduction and Workbook

    • Session 1: Maximizing Your Potential

    • Session 2: The Genius of Ownership & Order

    • Session 3: Five Best Practices for Profitability

    • Session 4: Problems & Pitfalls

    • Session 5: Discussing with Others

    • Session 6: Your Action Plan

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